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Replenishment was a challenge for Clarisonic. Clarisonic faced a range of competitors, from copycats undercutting its prices to device powerhouse Foreo, that ate into its market share. Stoking replenishment was a challenge for Clarisonic. It sold topical products to use with its devices, but they weren't significant sales drivers. It depended on infrequent brush head replacement purchases for replenishment.
A lack of compelling product innovation also plagued Clarisonic. It delved into the makeup and men's categories, and tried an eye device, but nothing matched the volume or recognition of its facial brush.
As millennial and gen Z consumers turned to social media and topical exfoliators, Clarisonic didn't keep up. It tried to offer options for sensitive skin, but couldn't shed the reputation that its devices are abrasive. My Account.
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